Urban Decay Lash Freak
Urban Decay is a global icon in the world of cosmetics that creates cult favorite products. As part of a long-term partnership, we created the packaging design for Urban Decay’s product launch, Lash Freak Mascara. Lash Freak is an intensely volumizing and lengthening mascara that delivers a long-lasting and dramatic look. We set out to design a product that would reflect the product’s drama. With a neon green base color, along with a custom logo and font, we created packaging that feels vibrant, edgy and powerful.
branding
packaging
