Corcoran Campaign

Real estate with real personality

Great brands can’t simply be designed or engineered. They’re so much more than a collection of corporate values, brand promises and positioning statements allied to a meticulously executed visual identity. Great brands express genuine personality.

Simone Massoni’s illustrations allow Corcoran to do precisely that. Appearing on the firm’s website and social media channels, they’re lighthearted but insightful depictions of life in New York, the East End and South Florida. They’re colorful and playful but, like Corcoran, they’re also sharp as hell.