La Collection
LaCollection is a platform that merges traditional art collections with the NFT world — allowing individuals to own certified digital copies of the world’s greatest masterpieces. NFTs present a way to connect established cultural institutions with new, younger collectors and LaCollections aims to act as that bridge.
LaCollection tasked us with developing an identity and platform that could that could speak to a broad demographic. With this in mind, we crafted an identity that was both classical and modern — pairing sophisticated muted hues with the contemporary and bold typefaces. The logo itself reflects this intention; the classic serif font is cropped, making it more singular and digital forward.
branding
art direction
website
