Future Fair — 2022
Launched in 2020, Future Fair is an innovative New York art fair focused on transparency and equitability, built on direct collaboration with and between exhibitors.
We were asked to bring Future Fair to life and to develop an identity and visual narrative that could articulates what the fair stands for. We crafted a vibrant, fresh, and optimistic brand that would reflect Future Fair’s desire to build a more collaborative and diverse art world.
Inspired by several of the fair’s art pieces, we selected a combination of five main colors — all bold, bright, and fresh — that became the foundation of the brand. The typefaces are playful and humorous just like the unique shapes that serve as brand elements.
branding
art direction
website
