As one of the world’s top authorities in contemporary, high-end furniture, the French brand Ligne Roset was at a turning point. Its online presence no longer mirrored the exclusive in-store experience. At a time where a brand’s digital presence is the first contact with most potential clients, Ligne Roset was in need of a major update. DoThings reimagined the entire web platform, repositioning the brand with a fresh and modern look. The new website, with over 3000 products all with custom fabric, size, material and finish options, allows clients to customize and order directly online. As a first step in a measured and careful brand image update, our design of the website highlights the house’s ‘savoir faire’ and contemporary look, all while prioritizing simplicity and functionality.