Le Ruisseau is the leader of the trendy Parisian bistros specializing in craft burgers. Given the growth in this new breed of bistros, which modernizes bistro classics and elevates casual dining to a higher level, Le Ruisseau needed to stand out from the crowd.
We designed a brand and identity that would both distinguish Le Ruisseau from similar bistros, while maintaining elements of traditional bistro culture, as a nod to its heritage. We conceived an industrial identity to highlight the New York roots of the cuisine, but brought modernity and a unique twist by clashing the identity with a very unusual way to use the lettering —a bold and deconstructed design.
The impactful design, entirely hand painted by artisans in a traditional way, associated with the very French bistro look, staff and architecture gives the restaurant an unique look that compliments the food.