Function Of Beauty — Pro
We have closely collaborated with Function of Beauty to develop a new product range distinct from the brand's two primary business focuses: the fully customized Direct-to-Consumer (DTC) option and the more budget-friendly offering available at Target. The challenge was to design packaging that didn't overlap with either, while still appealing to Sephora's customer base and price point, all while staying true to the brand's identity.
We accomplished this by creating a set of packaging designs tailored to various hair textures, each color-coded using pastel hues drawn from their core product line. Additionally, we designed a custom-shaped package in the form of the "F" logo for the "goals" products, which are additives intended to be mixed with your base shampoo.
We then conceptualized the supporting images for the launch, creating iconic texture images of the product overlaid with the Function "F" logos. These visuals not only enhance the brand's identity but also provide a visually appealing and cohesive presentation for Sephora's customers.
Packaging
Branding
Art Direction
Merchandising
