Fresh at fifty
Nearly 50 years after it was founded in New York and 15 years after it expanded into the Hamptons and South Florida, Corcoran now has 25 offices and over 2,000 affiliates. This kind of growth makes having a fresh, distinctive and consistent visual identity absolutely essential.
As part of our wider brand development and website design work, we supplied comprehensive guidelines that help ensure that even the farthest-flung outpost can be an effective embassy for the parent company.
Armed with photography guidelines applicable to anything from apartments to broker portraits as well as all the typefaces, colors, grids, layouts and assets they might need for digital and print, Corcoran is in full control of its brand - and ready for the next 50 years.