Grooming that’s no B/S
Bravo Sierra, launched in August 2019, is the first ever military-native performance wellness company that creates high-performance personal care products.
DoThings partnered with Bravo Sierra to develop its packaging, Look & Feel and evolve its branding. Our team set out to translate Bravo Sierra’s core values, rooted in the military tradition, into a brand and experience. We needed to create a clean and efficient brand, both in form and packaging — one that would appeal to consumers spanning active military personnel to the savvy wellness shopper. To that end, we designed a minimal and direct esthetic for the brand, using effects such as brushed metal and distinct iconography on the packaging, to convey powerful, modern, clean and effective products.