Bravo Sierra

01_BravoSierra_packaging_2500x1660.jpg
 

Grooming that’s no B/S

Bravo Sierra, launched in August 2019, is the first ever military-native performance wellness company that creates high-performance personal care products.

DoThings partnered with Bravo Sierra to develop its packaging, Look & Feel and evolve its branding. Our team set out to translate Bravo Sierra’s core values, rooted in the military tradition, into a brand and experience. We needed to create a clean and efficient brand, both in form and packaging — one that would appeal to consumers spanning active military personnel to the savvy wellness shopper. To that end, we designed a minimal and direct esthetic for the brand, using effects such as brushed metal and distinct iconography on the packaging, to convey powerful, modern, clean and effective products.

 

packaging
art direction
merchandising

 
04_BravoSierra_packaging_2500x1660.jpg
07_BravoSierra_packaging_2500x1660.jpg
12_BravoSierra_packaging_2500x1660.jpg