There’s skiing as a sport, there’s skiing as a pastime and then there’s the Aztech Mountain kind: skiing as a way of life.
DoThings has been working with Aztech since the early days. The company, like its founders, is born of Aspen and based in New York. Where other ski-wear brands choose to focus on either the sharp, pared back aesthetic of the scientific sportsman or the bold, attention-grabbing look of the fashion-conscious après-skier, Aztech has selected a different path altogether. Blending the traditional with the technical and the rugged with the refined, Aztech is dedicated purely to Aspen. Its history. Its culture. Its style. Its effortless authenticity.
That’s why we developed that beautifully understated, hand-crafted logo. It’s why the art direction makes use of real-life environments and regular Aspen residents rather than sets and models. From marketing materials and website to the look-books, digital content, movies and campaign photography, we’ve helped Aztech develop a brand that’s perfectly and powerfully aligned to the founders’ values and mission.