Zaha Hadid's 520W28

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Love thy neighborhood 

Many real-estate brochures dedicate just a few pages to a building’s location, as if a neighborhood is simply something incidental rather than the environment that nurtures our families and gives day-to-day life its characteristic flavor.

As part of our wider strategy and brand development work for Related Companies, we set out to show West Chelsea in a new light and put this extraordinary building in its equally extraordinary context.

Complete with original reviews and interviews with locals, the stand-alone guide we created gives the reader an insider’s perspective on this, one of the city’s most progressive cultural hubs. Not only does it cover the area’s gritty industrial past and history of social upheaval, it also celebrates the gastronomic, educational and cultural riches that await would-be buyers every time they leave their front door.

 

art direction
branding
content
social media
website

 
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