Bastide ushers in a shift in focus with new branding by DoThings; moving away from home decor propelling into the beauty industry dialog. We call it Provence 2.0.
The entire visual identity of Bastide was given a full top-to-bottom makeover from the logo to packaging design, website, retail displays, marketing and advertising.

 

Strategy
Identity
Packaging
Website

 
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Hand drawn logo — Nicolas Ouchenir