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The Moment is the personal creative outlet of social media strategist and girl about town Laney Crowell. As Crowell puts it, “It’s about looking at ingredients, food, and wellness through the lens of a thoughtful, elevated life.”
DoThings treated the visual identity with the sensibilities of a beauty brand, rather than a health food blog. This simple yet profound shift in perspective sets The Moment apart from the often-times granola look of it’s contemporaries.