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The main objective for Marie-Lou D was to hit a balance between the salon’s Parisian inspiration and it’s Soho home. Bold high fashion elements harken downtown New York energy, while handwriting motifs channel the graceful nonchalance of French aesthetics.
Launching their first salon in New York, the Marie Lou & D group aim to reinvent salon experience. Culling from the world’s top fashion cities, the full service salon & spa curates the best products, techniques and services. Marie Lou & D selected a top team of European stylists for their New York setting, DoThings echoed this international, eclectic nature in the brand’s identity and collateral materials.