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A one of the world’s top authorities in contemporary high-end furniture, the French brand Ligne Roset was at a digital turning point. Their online presence no longer mirrored the exclusive in-store experience.
In a time where a brand’s digital presence is the first contact with most clients, Ligne Roset’s update was a great exercise in function and story. Nearing 3000 products all with custom fabric, size, material and finish options, the new website let’s clients custom order directly online.
As a first step in a measured and careful brand image update, our design of the website highlights the house’s ‘savoir faire’ and contemporary look all while prioritizing on simplicity and functionality.