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L'Oreal - Skin Active

Branding Packaging

We designed packaging that stands out both from other L’Oreal brands and from the overpopulated shelves of Drugstore’s beauty isle.

SkinActive was launched as an umbrella to the entire range of skin care line from Garnier. Our role was to design an identity and packaging geared towards a millennial audience, and ensuring this line would separate itself from the pack. The result is fresh, clean and modern, all while maintaining the integrity of the Garnier look.
Originally only intended for the US market, the branding and packaging are now used worldwide.

L'Oreal - Skin Active — © DoThings.
L'Oreal - Skin Active — © DoThings.
L'Oreal - Skin Active — © DoThings.
L'Oreal - Skin Active — © DoThings.
L'Oreal - Skin Active — © DoThings.