Say Hello To Sexy Legs

SHTSL, a pioneer in the body makeup category, came to life from the founders’ experience with makeup artists on photo shoots, runways and ad campaigns. 

DoThings was brought on to inject electricity to the brand — to make the products stand out to consumers. The packaging and identity we created play with the visual codes of the beauty industry and gave SHTSL a singular and distinctive voice. 

branding
art direction
packaging website