Arbonne

Arbonne approached Dothings with a vision to refresh the brand to create a more premium, sustainably focused identity without sacrificing the brand personality. We rebuilt the brand from ground up, including brand and visual identity, content, and packaging design.

We began the process by crafting a new logo, one that would elevate the overall look. We then pared back the packaging design, streamlining colors across Arbonne’s franchises to deliver a more minimal aesthetic. We chose an approach that united the franchises through a differentiated and bright color palette.

The campaign photography celebrates clean, sustainable beauty
and articulates what the brand stands for.